Dashboards & Metrics

The KPI engine behind Go Funnel's dashboards — funnel, ad, and attribution metrics in one place.

Everything Go Funnel collects rolls up into a metrics engine with 40+ KPIs, presented on dashboards built for sales-driven businesses. Every number traces back to real events — actual payments, actual bookings, actual ad spend — not platform self-reporting.

Funnel performance

  • Leads — total and unique leads entering the funnel
  • Meetings booked — calls scheduled, plus booking rate
  • Show rate — who actually showed up, plus no-shows, cancellations, and reschedules
  • Close rate — booked calls that became customers
  • Cash collected — real revenue, split between new sales and recurring payments

Ad performance

  • Spend, impressions, clicks, reach — pulled from your ad accounts
  • CPM, CPC, CTR — the standard efficiency metrics
  • Video metrics — hook rate and completion rates (25/50/75/100%)
  • ROAS — computed from actual collected revenue against actual spend

Attribution

  • Attributed revenue — cash collected traced back to the ad, campaign, and channel that drove it
  • Breakdowns — metrics sliced by campaign, ad set, ad, and creative
  • Closer performance — revenue and close rates by sales rep

One engine, many views

The same metric definitions power every surface — the dashboards, the breakdown tables, and the Ads Manager overlay — so a number never means two different things in two different places.